Berger J. The catalyst: how to change anyone's mind

This book is for those who want to be a catalyst for change and master the art of persuasion.

We all want to make a difference to our world, but how can we do it? Change is always difficult. Often, we use pressure or try to give as much information as possible. But these methods only create resistance and do not lead to results. Instead of asking, "How can I change someone's mind?" it is better to ask, "Why haven't they changed already? What is stopping them?” That's the job of a change catalyst - to identify the barriers to change and find ways to overcome them.

Berger J. The catalyst : how to change anyone's mind / Jonah Berger. - London [a. o.] : Simon & Schuster, 2022. - VIII, 270, [1] p.: ill. (Location – English reading room, catalog code – 303 BER)